Our Story
From Personal Struggle to Empowering Beauty, BE-YOU-TIFUL started from a place of deep personal struggle and resilience.
Hi, my beautiful ladies; my name is Funsho. A few years ago, I was diagnosed with Central Alopecia, a condition that causes hair loss from the centre of the scalp, gradually spreading outwards, often leading to complete baldness. Along with the hair loss, I experienced severe pain on my scalp—a pain that became a constant companion in my daily life. Despite numerous hospital visits and countless consultations, nothing seemed to work, and I was left facing a future dependent on medications that came with troubling side effects.
Frustrated but determined not to let this condition control my life, I began to research relentlessly. I explored every corner of the internet, reading scientific studies and personal stories from others facing similar challenges. Eventually, I found a medical research paper suggesting using specific oils to alleviate scalp pain and promote hair growth. Cautiously optimistic, I created my version of the formula, and surprisingly, it worked wonders! The pain subsided, and my hair began to grow back, thicker and healthier than ever before.
This journey didn't just change my hair—it changed my life. As friends and family noticed the transformation, they began asking for my secret “sauce”, and soon, I found myself sharing the formulation with them. Their results mirrored mine, and what started as a personal remedy blossomed into something bigger. BE-YOU-TIFUL was born from this journey—a brand committed to helping others find confidence and relief in their hair care routines, just as I did.
As a single mum juggling life's ups and downs, I know firsthand how important it is to feel good about yourself. Hair care is more than a routine; it's a form of self-expression and self-care. This is why I am delighted to present my journey and these exceptional products to women who may feel lost, overwhelmed, or seeking additional hair care assistance. Let us celebrate our beauty and well-being with BE-YOU-TIFUL, the brand that makes you feel brand new
What Sets BE-YOU-TIFUL Apart?
In a sea of hair care products, particularly hair growth formulations, I know how frustrating it feels searching for that special hair growth oil or serum only to be left disappointed.
BE-YOU-TIFUL stands out from the noise by addressing real pain points. Our signature product, the BE-YOU-TIFUL Stimulating Scalp Cream, is unlike anything else on the market. While most hair growth products are oils that can be messy and inconvenient—often dripping down the face and neck—our scalp cream is designed to stay exactly where it's needed, on the scalp. It is also easy to use and focuses on delivering targeted results.
Our Moisturising Cream is another example of our commitment to making hair care simple and efficient. It's a unique three-in-one product that serves as a leave-in-conditioner, a moisturizer and a sealant, saving you time and money by combining these benefits into one powerful formula.
However, we've saved the best for last. At BE-YOU-TIFUL, we believe in making healthy hair care accessible, effective, and truly beneficial for EVERY customer, not just those who can afford a huge consultation fee or haircare course. For this reason, all our hair creams come with unique cards that provide our customers with varying helpful haircare tips.
Our Mission, Values and Vision
BE-YOU-TIFUL is built on the belief that every woman deserves to feel confident in her natural beauty.
OUR MISSION
To empower women to achieve naturally elegant hair growth without the hassle or expense of complicated routines.
OUR VALUES
- Dependability
- Trustworthiness
- Reliability
We see ourselves as a supportive partner on your journey to a healthier hair.
OUR VISION
To create a brand that not only meets your needs
but exceeds your expectations, making every day a little more beautiful.
Empowering Through Education.
We believe that beauty is not just about products—it's about understanding and embracing what makes you unique. That's why we're committed to educating our customers about their hair. From helpful tips included with each hair cream to clear explanations of every ingredient's purpose, we aim to empower our community with knowledge. We want you to feel confident not just in the results you see but also in the choices you make.